For Chevron we were not selling gas. That’s easy. We were trying to change perceptions in Washington DC - lobbyists, politicians, publishers and the informed public - as well as local communities where Chevron operates or were planning to operate. The work, which consisted of broadcast, digital, social, experiential, OOH and print, is meant to show that Chevron is safe, responsible, considerate and innovative.

Team - ACD/CW Ben Huser, AD Joanna Albert, CW Jesse Custodio, Producer Nellie Medina, ECD Me

Sniff Test :30 - Chevron's sniffer army shows the El Segundo community how serious they are about safety.

Thank Your Role Model :30 - This was the video we created for a campaign (see case study below) that encouraged women to get jobs in STEM fields..

This was the case study video for a campaign that used roles models as a way to try and get more women to get into STEM fields. We used digital, social and experiential to encourage people to thank their role model as a way to shine a light on this issue.