Vanguard

I worked on Vanguard for 5 years, starting with the pitch and the introduction of Vanguarding, the idea that there is something different than typical investing. To this day I can't think of a more integrated piece of business, combining creative, media, data and analytics. Because of Vanguard's structure everything we did had to be measured and proved out but we were able to do some very interesting work that lead to Vanguard winning Ad Age marketer of the year. They are a fantastic company and we ended up with some really compelling work...that performed well of course. Here are some case studies as well as an out of the box idea that really hit home.