Vanguard: At the Movies

Contextual spots that played in cinema and on movie related sites like Rotten Tomatoes and Fandango. They outperformed on these sites against financial specific placements like Yahoo Finance and the Wall Street Journal. This opened up Vanguard to do more compelling and provocative work.

Team - CW Amy Fleisher, AD Lance Parrish, Producer Brooke Kaylor, ECD Me

Drama, great for movies, not so great for investing.

Horror, also not great for investments.

And nobody wants suspenseful investments.